Our story begins back in 2011.
We both worked together at a digital marketing agency (Ami as President and Lisa overseeing digital strategy, training, and operations for our account management team) that focused on SEO, Paid Search, and Redesigns for many well name brands including Fortune 100 and 500 companies.
If there was ever a project or problem that was hard to crack, the two of us were put on the case to solve it.
Ever since the beginning, we loved working together to tackle complex problems, understand the story the data provided, and discover the right questions to ask our clients to help them make informed decisions and produce results.
In 2017, the agency we both worked at was acquired, and around that same time we both decided to try something different, by taking a break from the agency world.
Side note! After a few years of dating we tied the knot in 2019!
Fast forward to 2020 and APLS was born. We decided to combine our 20+ years of experience in the digital marketing world to help organizations that wanted to be helped.
In the movie The Departed, there is a great quote from Captain Queenan where he asks Billy Costigan “Do you want to be a cop, or do you want to appear to be a cop?”
What we’ve found is too often, companies are doing things to just check a box and say “we do SEO” or “we invest in paid search,” but in reality, they are not accomplishing anything.
We also found that so many companies get caught in the trap of “doing best practices” that aren’t aligned to their vision and strategy as a whole. As a result, they aren’t getting the results they set out for…yet don’t know why.
We get to be the bridge between the leaders and their team to ensure that the right strategies are being put into place to drive the right traffic to their website and turn them into customers, so they have sustainable growth.
We’re not all 0s and 1s! But data is just data unless the person behind it knows what to look for to help deliver impactful results.
Our questions may be challenging, but they’re all approached with energy and enthusiasm
We always do our research to make sure we are recommending the best possible solution to fit your business needs.
We adapt our process to the current state of your business. We strive to maximize what you have, while building the roadmap to where you want to go.
I love working with APLS! What I REALLY appreciate is their high quality of work, attention to detail, and ability to provide a product that far exceeds the original ask. Additionally, I’ve never felt like I was dealing with a vendor – they become invested in the company and its success. They truly become part...
Alexi Drago
Director of Marketing + E-commerce, Spartina 449
Working with the team at APLS has been a highlight of my career. As the AOR at Danaher for paid media, and then later as the AOR at Acuity Brands for SEO and Paid Media, the depth and breadth of experience that APLS brings to the table is impressive. But beyond expertise, what makes APLS...
Daniel Englebretson
Co-founder + Head of Client Services, Khronos
Lisa and Ami have a natural ability to connect the dots and build a cohesive and integrated strategy across an organization's marketing...they not only challenge organizations to be better, they invest their time into training teams to think differently about how they go about business. Whether you’re looking to provide your team with a training...
Eric Bergman
Vice President of Client Services, BrightEdge
APLS = Ami Patel + Lisa Sargiotto. Together we have over 20 years of experience being in the trenches of the digital marketing world. Our background includes being the President and Director of Digital Strategy at a digital marketing agency that worked with Fortune 100 & 500 companies. We love helping businesses build strong digital marketing programs that drive sustainable results.
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