Ami Patel + Lisa Sargiotto = APLS

Our story begins back in 2011. Ami was one of 12 people Lisa had to interview with to land a project management/operations role. Ami was in the trenches of SEO, and Lisa was thrown in to oversee and establish processes for all fulfillment departments, which included improving client relationships.

We grew at the company together. Rapidly going deeper into various facets of digital marketing, sales, employee development, and operations, while working directly with many well-known brands - including Fortune 100 and 500 companies. We made many mistakes along the way, but continued learning, reflecting, and holding ourselves accountable.

Ever since the beginning, we loved working together to tackle complex problems, using data and context to understand the story and uncover the right questions to ask to make informed decisions. If there was ever a project or problem that was hard to crack, the two of us were put on the case to solve it.

By the time 2017 rolled around, we had held the top two leadership positions for over a year, and got the agency back on the profitability path. And when the agency was acquired, we both decided to try something different, by taking an eternal break from the agency world, as well as our working relationship.

But that wasn’t the end…

Our working relationship and solid friendship transformed into a lifetime partnership. Having known the best and worst work versions of each other, and still wanting to spend time together at the end of the day, we dated for only 2-years before getting married in 2019.

Fast forward to 2020 and APLS as a business was born. We decided to combine our 20+ years of experience to help organizations that wanted to be helped. Our comprehensive background equips us to train, strategize, and apply fundamental principles across diverse industries. We break silos, connecting disparate pieces to foster cross-functional thinking.

We genuinely thrive on bringing people and teams together, all while helping individuals unlock their true potential. Our process goes beyond team assistance—it's about accelerating your audience's access to what they need and swiftly guiding them towards your solution. It's a win-win scenario when we can facilitate cohesion among internal teams and seamlessly connect the audience with your product, making their lives easier in the process.

Some Businesses We’ve Partnered With

  • “Lisa and Ami have a natural ability to connect the dots and build a cohesive and integrated strategy across an organization’s marketing...APLS brings the expertise needed to take you to the next level."

    ERIC BERGMAN - Vice President of Global, BrightEdge

  • “I love working with APLS! What I REALLY appreciate is their high quality of work, attention to detail, and ability to provide a product that far exceeds the original ask."

    ALEXI DRAGO - Founder, Eleven:11 Collective

  • "I’ve worked with Ami and Lisa in several different capacities, but one thing always remains the same: they are committed to driving results."

    CHANDLER GALT - Director of Contact Center Marketing, RingCentral

  • "Ami and Lisa know what they are doing. They’ll take time to understand your business, develop a cohesive strategy around your goals, and provide you with the tactical game plan to execute. "

    EDWARD TABAKMAN - CMO, WPIC

  • "APLS quickly jumped in, was able to assess the efficacy of our spend, and, despite being paid a percentage of our media spend, quickly recommended we cut cost significantly on some channels while improving performance on others."

    FRANÇOIS DUFOUR - Marketing Partner and CMO in Residence, Decibel Partners

  • "It’s very rare to find consultants who always have their client’s best interest in mind – APLS is that partner."

    HAI NGO - Project Manager / Shopify Consultant

  • "Ami and Lisa have been pivotal in driving not only my own professional success, but also driving success for clients. They possess an innate ability to build teams and develop talent, and with their leadership, help individuals and teams think strategically."

    ALAN NG - Project Director, Innervate

  • "APLS equipped me with the tools and guidance I needed to be successful...They challenged me to be better, and encouraged me to solve problems before asking questions – allowing me to become more confident in my decisions. APLS’ leadership accelerated my growth..."

    ALI SMITH - Senior Account-Based Marketing Manager, 8x8

  • "Working with Lisa has been (and continues to be) an outstanding experience...By taking a holistic approach and encouraging the team to follow suit, Lisa not only sets us up for success in the near term but down the road as well...Lisa is an absolute pleasure to work with!"

    ALEX KNIGHT - Senior Manager of Ecommerce , Spartina449

  • "Ami & Lisa have been pivotal in helping me grow as a digital marketing & SEO professional...In regards to leading a digital campaign strategy, they’re as good as it gets. They provide a holistic approach to SEO, and know how to get the most value and impact from SEM campaigns."

    GLENN ZABAL - Senior SEO Manager, Rakuten

  • "Lisa and Ami are results-driven professionals who are super knowledgeable about all forms of digital marketing. If you’re looking to boost your traffic, leads, and revenue, give them a shot."

    KEVIN SMITH -Technical Marketing Writer, LaunchDarkly

Ready to reimagine your search + content strategy?