Turn Strategy Into Execution
We help you build strategic programs and drive meaningful execution to move your business forward.
“Lisa and Ami have a natural ability to connect the dots and build a cohesive and integrated strategy across an organization…they not only challenge people to be better, they invest their time into training teams to think differently about how they go about business. Whether you’re looking to provide your team with a training resource, or looking for someone to set the course for your strategy, APLS brings the expertise needed to take you to the next level.”
Eric Bergman, Vice President of Global, BrightEdge
The Hardest Part of Strategy? Choosing.
There’s no shortage of ideas - the struggle is choosing what to move forward with, then turning it into action.
The impact of the non-decisions show up in many different flavors:
Burn rate rising, milestones slipping: traction lags, investor confidence erodes.
Talking ≠ progress: more meetings, not better decisions.
Cross-functional decisions drag: no clear ownership, weeks lost in gridlock.
Shifting priorities under pressure: reactionary leadership pulls teams into urgency traps.
It’s a familiar cycle - overcommitting and underdelivering. Without a system that turns strategic thinking into real-world progress, even the best ideas lose momentum.
Cut Through the Noise. Create Real Progress.
Instead of another plan that gathers dust, we’ll help you:
Focus on What Moves the Business Forward. Align leadership on a shared source of truth on customers, value, and priorities.
Create Clarity in the Direction. Decision guardrails that prevent whiplash when pressure hits.
Build a Structure that Works in Reality. Teams working in a repeatable rhythm that turns commitments into measurable traction.
“I’ve worked with Ami and Lisa in several different capacities, but one thing always remains the same: they are committed to driving results. They have a knack for finding the right buttons to push to help businesses achieve growth, and are not afraid to try new things to get you where you want to go. This makes them an incredibly valuable asset to any business and I highly recommend them if you are looking to transform your strategy.”
Chandler Galt, Director of Integrated Marketing, RingCentral
We've been in the trenches, built high-performing teams, and led executives through tough strategic decisions.
Now, we help leaders break the gridlock and start building momentum that holds under pressure.
Lead with clarity. Move with confidence.
Ready to help your organization make real progress?